CARE
OUR CORE VALUES
CARE
At K.W. Bruun, we have grand visions anchored in deep values. Since 1914, we have lived by K.W. Bruun’s values: good business acumen, high integrity, and fundamental respect for our employees. Today, we call our values CARE: Commitment, Ambition, Responsibility and Excitement.
CARE expresses our corporate culture and the behaviour we strive for. CARE is also the guiding principles for developing our employees and our companies. We have a shared responsibility to take diligent care of our business for the sake of everyone. We believe that the best idea wins, and that the best idea can come from anywhere in the organisation.
We have good business acumen, and we believe in building good relationships for the future. We keep our promises, and we practise what we preach. As colleagues, we are direct, honest, and inclusive. And we are excited about what we do.
Every day, we add new chapters to the history of K.W. Bruun, and we rely on close collaboration, competent and committed employees and good cooperation partners and customers to keep the wheels in motion and to secure the future. We are one family, but respect and acknowledge each others strengths. That is why we are good together.
COMMITMENT
We need to be flexible and adaptive, and to never lose sight of our long-term goal. Innovative thinking and constant development will safeguard the long-term purpose of our business and secure jobs. We are committed to good business acumen and honesty, and we constantly challenge ourselves and the industry.
RESPONSIBILITY
We take our responsibilities for the company very seriously. What we say is what we do. We believe that we will achieve most by behaving responsibly. Respect and a high degree of integrity are the cohesive force in our work and our organisation. We would rather compromise the bottom line than compromise our values.
Our responsibility is a shared responsibility.
AMBITION
We develop the best employees in the sectors where we operate. This is the only way we can achieve our goals. We are ambitious and we place high demands. Everyone should contribute to developing themselves and our workplace.
EXCITEMENT
We love what we do. Excitement is essential at K.W. Bruun. If you are not excited, then we want you to challenge us, and we want to challenge you with respect to how you can get excitement into your life and your work. A positive attitude, a dedicated effort, and an ability to constantly challenge the way in which we work are the key to our success.